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Campaigns Marketing Executive (German Speaking)

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About Cvent

Cvent, Inc. is a leading meetings, events, and hospitality management technology provider with more than 3,500 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group/MICE and corporate travel business. Hotels use the Cvent Hospitality Cloud's digital marketing tools and software solutions to win business through Cvent's sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com or connect with us on FacebookTwitter or LinkedIn.

About Cvent Hospitality Cloud

Cvent’s online platforms attract tens of thousands of event planners and travel managers. Our digital marketing tools help hotels and venues win new customers and grow their business, and our software solutions help hotels own their business by servicing their customers directly, efficiently, and profitably.

Cvent is looking for a London based German speaking campaigns marketing executive to help plan and execute the Hospitality Cloud marketing campaigns In Europe. Due to fast growth and the recent opening of the Germany office, Cvent is looking for this position based in the London office that will report directly to the European Campaigns Team Lead (CTL) and work closely with their US and India counter parts.

The ideal candidate will have a good understanding of integrated, multi-channel marketing across the entire customer journey; success in B2B marketing, ideally in the technology sector or the hospitality industry; and the ability to balance strategic and tactical responsibilities. The candidate should be fluent in german and be both creative and analytical, able to integrate cutting-edge marketing automation and digital marketing techniques with traditional physical events and corporate communications.

What You Will Be Doing
 

  • Successfully support the CTL to execute high performing campaigns that will generate revenue and achieve the sales bookings budget for both Europe and Germany
  • Localise marketing copy for the region to use, or create new copy as required to support local campaign needs – both in German and English
  • Support the CTL on campaign execution and work across multiple departments, teams and international offices to achieve those goals. Cvent has teams in the US and India who will be key partners in delivering these campaigns
  • Support the CTL in developing optimised, targeted and dynamic marketing campaigns to build brand awareness, solicit prospect interest and generate demand for Cvent solutions
  • Utilise internal partnerships with creative, content, digital and social teams to deliver campaign tactics and assets
  • Support and execute an account-based marketing strategy to deliver high-quality qualified sales leads
  • Responsibility for managing, measuring, tracking, and reporting on metrics to evaluate campaign results and effectiveness across the mix
  • Provide support on the testing and development of markting programmes in conjunction with US and India teams

What You Need for this Position

  • Fluent German speaker with excellent written and verbal skills in English
  • The ideal candidate for this position will be an analytical, revenue-driven marketer with marketing experience. An understanding of the hotel business is very desirable.
  • Bachelor’s Degree/CIM qualification or equivalent level of skills and knowledge
  • Experience executing B2B campaigns across Europe is a bonus
  • Exceptional written and verbal communication skills in German and English is very desirable
  • Creative thinker, team player, detail-oriented, organised, self-motivated and effective communicator
  • Strong knowledge of online & digital marketing techniques for inbound marketing, of developing outbound e-marketing nurture campaigns.

You must have proven ability to:

  • Multitask on different projects and campaigns for different products.
  • Assist in planning and executing campaigns with different resources in virtual teams globally
  • manage multiple priorities and projects in a fast-paced environment

Desirable:

  • Experience of working in a multi-national, matrixed organisation to develop marketing campaigns in partnership with multiple sales & marketing teams in remote locations
  • Experience of integrated marketing communications and creating campaigns which are executed across the mix

If you are interested in the role please apply via our career page: https://www.cvent.com/en/careers/open-positions

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